MCM101 quiz

1- The first TV station of Pakistan was established in:A- 26 nov, 1964B- 26 dec, 1964C- 26 Nov, 1965D- 26 oct, 1962

2- _______ is the art of managing communication between an organization and it’s key publics to build manage and sustain a positive image.A- Public RelationsB- PropagandaC- MarketingD- Social work

3- Radio commercials are frequently sold in either ________ increments.A- 15 sec or 30 secB- 30 sec or 60 secC- 90 sec or 120 secD- 3 sec or 6 sec

4- Which of the following film release in 1975, started a new bend in film making and succeeded in bringing people back to theatres?A- The lost worldB- E.TC- Star warsD- Jaws

5- Which of the following song was not sung by madam noor jahan?A- Aaja meri barbad mohabbat ke sahare B- Mere bachpan ke saathi mujhe bhool na jana.C- Jawan hai mohabbat, haseen hai zamana.

D- Batti baal ke Banerey utte rakhni aan6- Which of the following was first color film in subcontinent?A- JugnuB- Kisan kanyaC- Raja harishchandraD- Alam ara

7- All of the following are included in six core values of PR code of ethic developed by PRSA in 1950 except:A- AdvocacyB- HonestyC- ExpertiseD- Prejudice 

8- ______ refers to the number of the times an advertisement is repeated during a given time period to promote a product’s name, message, and other important information.A- FrequencyB- ReachC- TRPD- Impact

9- Violations that ethical advertiser strives to avoid include which of the following?A- False statementB- Testimorials from unknowledgeable peopleC- Misleading and exaggerated claimsD- All of the given option (not sure)

10- Committee on public information during World War I was organized for publicity purpose on behalf of:A- U.S. objectiveB- German objectivesC- U.K. objectivesD- All of the given options

11- If a movie is appropriate to watch for everyone and is not having any restriction. Then what would be the rating of the movie?A- XB- PGC- GD- M

12- High definition TV produces a movie-Quality picture by using a 1,125line picture on a________ format screen with a 16 to nine width to height ratio.A- Letter BoxB- Rectangular-BoxC- Wooden-BoxD- Sweet-Box

13- What a ratio commercial is often called in the United Kingdom?A- AdvertB- SpotC- CovertD- Announcement

14- Whose films were released at the Novelty theatre on 18 July1896 in Bombay?A- Warner BrothersB- Bimol royC- Steven speelburgD- Lumiere Brothers

15- A highly restrictive set of guidelines for movie content was promulgated in 1934 in America. What was it popularly known as?A- James CodeB- Hays codeC- Production codeD- Ethical code