(Choose the correct answer for each question.)
1. -------------------- is
known as father of PR.
a) P.T. Barnum
b) George Creel
c) Elmer Davis
d) Edward Burneys
2. ----------------------------
is author of book “TEACH YOURSELF PUBLIC RELATIONS”.
a) J Harvey Smith
b) Herta A. Murphy
c) Alauddin Masood
d) Lani Arrendondo
3. Relationship between an
organization and the media as an aid to public relations activities is known as
a) Marketing
b) Human Resource Management
c) Propaganda
d) Press Relations
4. -------------- results from
information being made known by PR plan.
a) Publicity
b) Hype
c) Promotion
d) None of the given options
5. ----------------is the
management process responsible for identifying, anticipating and satisfying
customer requirements profitably.
a) Marketing
b) Human Resource Management
c) Propaganda
d) Press Relations
6. ------------------- is the
paid promotion of goods, services, companies and ideas by an identified
sponsor.
a) Advertising
b) Propaganda
c) Sales promotion
d) Press Relations
7. What do you understand by
Press Relations in PR?
a) Press Relations is part of PR
b) Press Relations and PR are
polar opposites
c) PR is a part of Press
Relations
d) Press Relations and PR are
synonymous
8. False or partly false
information used by a government or political party intended to sway the
opinions of the population is known as
a) Propaganda
b) Jargon
c) Party line
d) Lip service
9. A picture that represents a
word is known as -------------------------.
a) Pictogram
b) Jargon
c) Slang
d) Argot
10. The ------------------- in
the communication process is the medium that the sender uses to transmit the
message to the receiver.
a) Channel
b) Noise
c) Feedback
d) Coding
(Choose the correct answer for each question.)
1) --------------- refers to
donating funds to an organization or event in exchange for supportive
association in order to generate publicity.
A. Sponsorship
B. Publicity
C. Advertising
D. Sales promotion
2) ---------------------- occurs when two (or a few) people talk face
to face.
A.
Intrapersonal communication
B.
Interpersonal communication
C.
Mass Communication
D.
Mediated communication
3) ------------------ is a
personal footer that can be automatically attached to e-mail.
A.
Signature file
B.
Cross file
C.
Carbon copy
D.
None of the given options
4) The visual expression of an
organization's unique identity through the systematic use of words and symbols
is known as ---------------------.
A. Corporate identity
B. Corporate image
C. Corporate culture
D. None of the given options
5) Choice the item from the
following that is not one of the 4 P’s to PR role in marketing.
A.
Product
B.
Place
C.
Price
D.
Positioning
6) A portion of a population
that is selected by some probability mechanism for the purpose of investigating
the properties of the population is known as ------------.
A.
Sample
B.
Universe
C.
Frame
D.
Model
7) ------------------------ is
a sample of individuals whose purchases, product usage are recorded over a
period.
A.
Consumer Panel
B.
Jury
C.
Consumer group
D.
None of the give options
8) ------------------------ includes
the activities of human resources planning, recruitment, selection,
orientation, training, performance appraisal, compensation, and safety in an
organization.
A.
Human Resource Management
B.
Public Relations
C.
Sales Promotion
D.
Marketing
9) A belief, based on not
necessarily fact but on the conception or evaluation of an event, person,
institution, or product is called:
A.
Public relations.
B.
Public announcements.
C.
Public involvement.
D.
Public opinion.
10) A tool to assess the internal and external
PR environment that affects the organization's audiences, objectives,
competitors, and past results is called a ------------.
A.
Communication audit.
B.
Environmental control mandate.
C.
Factor analysis.
D.
Input-output analysis.
(Choose the correct answer for each question.)
1. An ad's central idea that
grabs your attention and sticks in your memory is the:
A. Strategic plan
B. Production process
C. Goal-direction process
D.
Creative concept
2. Which of the following terms
is best described as being "paid nonpersonal communication from an
identified sponsor using mass media to persuade or influence an audience"?
A. Personal Selling
B. Public Relations
C.
Advertising
D. Interactive Marketing
3. The _____________ is the
person who shapes and sculpts the words in an advertisement.
A. Creative director
B. Linguist
C.
Copywriter
D. Layout specialist
4. Advertising, by its very
nature, tries to ___________ its audience to do something. Therefore, advocacy
is pertinent to a discussion of ethics in advertising.
A. Force
B. Trick
C.
Persuade
D. Cajole
5. A subliminal message is
transmitted in such a way that the receiver is:
A.
Not consciously aware of
receiving it.
B. Bombarded with pricing
information.
C. Bombarded with "do it now"
messages.
D. Consciously presented with
sexual sales techniques.
6. British practitioners now
call Public Relations as
A. PERCEPTION MANAGEMENT
B. BRAND MANAGEMENT
C. INTEGRATED COMMUNICATION
D.
REPUTATION MANAGEMENT
7. A/An ------------ buys goods
or products in large quantities from manufacturers or importers, either
directly or through a wholesaler, and then sells individual items or small
quantities to the general public.
A.
Retailer
B. Adviser
C. Consultant
D. Agent
8. ------------- refers to
operating a business in a manner that meets or exceeds the ethical, legal
expectations that society has of business.
A.
Social responsibility
B. Social marketing
C. Communication audit
D. None of the given options
9. ------------ is the process
of communicating information to lots of people at once e.g. via television,
radio or newspapers.
E.
Intrapersonal communication
F.
Interpersonal communication
G.
Mass Communication
H.
Mediated communication
10. In England
A.
1477
B. 1577
C. 1450
D. 1550
Fill in the blanks with the most appropriate words.
1. The laws of ---------------
were introduced by Hadley Cantril.
Public opinion
2. ------------- research
refers to data which is actually collected from the natural world (including
experiments, naturalistic observation, case studies, etc.). This contrasts with
secondary research that draws information from books or publications or expert
opinion.
Primary
3. ------------------- culture
refers to a company's values, beliefs, business principles, traditions, ways of
operating, and internal work environment.
Corporate
4. ------------- refers to the
statistical study of a population or of populations, including characteristics
such as geographical distribution, physical environment, disease, sex and age
composition, and birth and death rates.
Demography
5. ------------------ is an
aggregate of the individual views, attitudes, and beliefs about a particular
topic expressed by a significant proportion of a community.
Public opinion
6. Pubic relations
------------- can be defined as a coordinated communication effort that can be
conducted through the mass media, interpersonal communication or some
combination of those.
Campaign
7. ----------- index is an easy
and comprehensible appropriate method to identify priority publics.
Public
vulnerability importance (PVI)
8. Psychographic way describes
------------publics on the basis of some emotional and behavioral
characteristics.
Priority
9. -----------mail refers to the
promotion of ideas, products or services by letters or advertising sent to
carefully selected lists of people
Direct
10. ---------is a medium of
communication directed at and reaching a wide variety of people rather than a
specified group.
Mass medium
(Choose the correct answer for each question.)
1. -----------is a research
method which focuses on the characteristics, circumstances, and complexity of a
single project or program.
A. Critique
B. Content analysis
C. Focus group
D.
Case study
2. -----------is written or
otherwise published defamation.
A.
Libel
B. Slander
C. Logo
D. jargon
3. --------------kinds of Libel
have been introduced in this course.
A.
Two
B. Three
C. Four
D. Five
4. Communication intended to
induce belief or action is known as -----------------.
A.
Persuasion
B. Exposition
C. Narration
D. Description
5. -------------------is the
collective opinion of groups of people.
A. Estimation
B. Outlook
C. Inference
D.
Public Opinion
6. ---------------technique of
propaganda attempts to arouse prejudices in an audience by labeling the object
of the propaganda campaign as something the target audience fears, hates,
loathes, or finds undesirable.
A.
Name calling
B.
Transfer
C.
Testimonial
D. Card
stacking
7. False or partly false
information used by a government or political party intended to sway the
opinions of the population is known as-----------.
A. Propaganda
B.
Jargon
C.
Party line
D.
Lip service
8. ------------- is a technique
used to carry over the authority and approval of something we respect and
revere to something the propagandist would have us accept.
A. Glittering
Generalities
B. Name calling
C.
Testimonial
D.
Transfer
9. When a sender distributes
messages to many people simultaneously, the process is called
------------------
A. Intrapersonal communication
B. Interpersonal communication
C.
Mass Communication
D. Mediated communication
10. --------------- is the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods
and services to satisfy customers.
A.
Marketing
B. Human Resource Management
C. Propaganda
D. Press Relations
(Choose the correct answer for each question.)
1. ------------------- is a
smooth coated paper obtained by adding a coating of china clay compound on one
or both sides of the paper.
Art paper
2. -------------- is a printing
technique using a planographic process in which prints are pulled on a special
press from a flat stone or metal surface that has been chemically sensitized so
that ink sticks only to the design areas and is repelled by the non-image
areas.
Lithography
3. ----------------- is used to
describe the typeface, size, style, and spacing of text.
Font
4. --------------research is empirical
research in which the researcher explores relationships using
textual, rather than quantitative data.
Qualitative
5. The reporter's name, usually
at the beginning of a story is termed as----------.
Byline
6. -------------------short
piece of text under a picture in a newspaper which describes the picture or
explains what the people in it are doing or saying.
Caption
7. Permanent slogan is a basic
component of corporate -----------.
Identity
8. Propaganda technique of
----------- employs the use of symbols, quotes or the images of famous people
to convey a message not necessarily associated with them.
Transfer
9. -----------------refers to marketing
efforts designed to generate immediate interest in purchasing a product or
service, including coupons, sales, discounts, premiums, sweepstakes and
contests.
Sales promotion
10. ------------poll is an
inquiry into public opinion conducted by interviewing a random sample of people.
Opinion
(Choose the correct answer for each question.)
11. A -------------------is a
large outdoor signboard, usually wooden, found in places with high traffic such
as cities, roads, motorways and highways.
A.
Billboard
B. Direct mail
C. Grapevine
D. None of the given options
12. The _____________ is the
person who shapes and sculpts the words in an advertisement.
A. Creative director
B. Linguist
C.
Copywriter
D. Layout specialist
13. Advertising, by its very
nature, tries to ___________ its audience to do something. Therefore, advocacy
is pertinent to a discussion of ethics in advertising.
A. Force
B. Trick
C.
Persuade
D. Cajole
14. A subliminal message is
transmitted in such a way that the receiver is:
A.
Not consciously aware of
receiving it.
B. Bombarded with pricing
information.
C. Bombarded with "do it
now" messages.
D. Consciously presented with
sexual sales techniques.
15. British practitioners now
call Public Relations as
A. PERCEPTION MANAGEMENT
B. BRAND MANAGEMENT
C. INTEGRATED COMMUNICATION
D.
REPUTATION MANAGEMENT
16. A/An ------------ buys goods
or products in large quantities from manufacturers or importers, either
directly or through a wholesaler, and then sells individual items or small
quantities to the general public.
A.
Retailer
B. Adviser
C. Consultant
D. Agent
17. ----------------is the
management process responsible for identifying, anticipating and satisfying
customer requirements profitably.
A.
Marketing
B. Human Resource Management
C. Propaganda
D. Press Relations
18. ---------------communication
is the personal process of coordinating meaning between at least two people in
a situation that allows mutual opportunities for both speaking and listening.
I.
Intrapersonal communication
J.
Interpersonal communication
K.
Mass Communication
L.
Mediated communication
19. In England
A.
1477
B. 1577
C. 1450
D. 1550
20. An ad's central idea that
grabs your attention and sticks in your memory is the:
A. Strategic plan
B. Production process
C. Goal-direction process
D.
Creative concept
Fill in the blanks with the most appropriate words.
11. ---------is a medium of
communication directed at and reaching a wide variety of people rather than a
specified group.
Mass medium
12. The laws of ---------------
were introduced by Hadley Cantril.
Public opinion
13. ------------- research
refers to data which is actually collected from the natural world (including
experiments, naturalistic observation, case studies, etc.). This contrasts with
secondary research that draws information from books or publications or expert
opinion.
Primary
14. ----------is a qualitative
marketing research method whereby a group of 10-12 consumers from the target
market are led through a discussion regarding a particular topic such as a
product, service, or advertising campaign.
Focus group
15. ------------- refers to the
statistical study of a population or of populations, including characteristics
such as geographical distribution, physical environment, disease, sex and age
composition, and birth and death rates.
Demography
16. The last step in the
six-Point PR Planning Model is-------------.
Assessment of
results
17. A -------------------short
piece of text under a picture in a newspaper which describes the picture or
explains what the people in it are doing or saying.
Caption
18. ----------- index is an easy
and comprehensible appropriate method to identify priority publics.
Public
vulnerability importance (PVI)
19. Psychographic way describes
------------publics on the basis of some emotional and behavioral
characteristics.
Priority
20. -----------mail refers to the
promotion of ideas, products or services by letters or advertising sent to
carefully selected lists of people
Direct
(Choose the correct answer for each question.)
--------------------is known
as father of PR
P.T. Barnum
George Creel
Elmer Davis
Edward Burneys
-------------------“it is a
planned & sustained effort to establish and maintain mutual understanding
between an organization & its publics.
Sales promotion
Advertising
Public Relations
Propaganda
In PR, we define “P” for
-----------------------for Public and “R” for Result as against Relations.
Performance
Presentation
Production
None of the given options
PR------------------ sets the
targets or defines objectives for PR operations.
Administrator
Manager
Supervisor
None of the given options
When public relation officer
sends the press release, he notes the date of sending the press release is
called as --------------
Copy date
Print date
Dispatch date
None of the given
options
A -------------------is a document typically used for
communication within a company.
Memo
Note
Letter
None of the given
options
-------------------is an internal publication produced by
an organisation in order to inform and entertain its employees and to generate
better internal communication and relationships.
E zine
House journal
Weekly magazine
None of the given
options
The-------------------- mean the people that are working
in the organisation like its employees and organisation itself also.
External publics
Expended publics
Internal publics
None of the given
options
A ---------------is a
person who practices journalism, the gathering and dissemination of information
about current events, trends, issues and people.
Member of the press
Journalist
Press officer
Press release officer
--------------is a
cultivating good relationships between an organisation and the print media as
an aid to public relations activities.
Press relation
Media relation
Organizational relation
None of the given options
(Choose the correct answer for each
question.)
1. ----------------is the management process responsible
for identifying, anticipating
and satisfying customer requirements profitably.
Human resource management
Marketing
Financial management
Selling
2. The-------------------in the communication process is
the medium that the sender
uses to transmit the message to the receiver. Noise
Feedback
Coding
Channel
3.
The first public relations textbook, "Crystallizing Public Opinion,"
was written
by:
Edward
Bernays
Henry
Ford
Elbert
Gary
Ivy
Lee
4.
Which of the following is the most important characteristic of a good planner?
Creativity
Objectivity
Diversity
of experience and education
All
of the given options
5.
Developing the budget for a public relations plan is the responsibility of:
The
accounting department
The
stockholders
The
CEO of a company
The
public relations planner
6.
---------------refers to donating funds to an organization or event in exchange
for
supportive
association in order to generate publicity.
Publicity
Advertising
Sponsorship
Sales
promotion
7.
“NPO” means---------------------
National
Press Organization
Nomads’
prosperity Organization
Non
Profit Organizations
None
of the given options
8.
Employees are an important public for public relations because:
They
are unbiased supporters
They
are always on the side of the organization
They
are also consumers
They
are perceived as being knowledgeable about the organization and credible to
outsiders.
9.
As a practitioner, if you do not know the answer to a reporter's question, you
should
Give
the reporter other information you are certain is correct
Say
that the information is "off the record" and will be disseminated
later
Say
"I don't know" and promise to provide the information later
Say
"no comment," rather than look like you don't know
10.
Which form of communication is most effective in forming or changing
predispositions
toward an issue?
Interpersonal
Media
Group
Public
(Choose the correct answer for each
question.)
1. A-------------------is a large outdoor signboard,
usually wooden, found in places
with high traffic such as cities, roads, motorways and
highways.
A. Billboard
B. Direct mail
C. Grapevine
D. None of the given options
2. The _____________ is the person who shapes and sculpts
the words in an
advertisement.
A. Creative director
B. Linguist
C. Copywriter
D. Layout specialist
3. Advertising, by its very nature, tries to ___________
its audience to do
something. Therefore, advocacy is pertinent to a discussion
of ethics in
advertising.
A. Force
B. Trick
C. Persuade
D. Cajole
4. A subliminal message is transmitted in such a way that
the receiver is: A. Not consciously aware of receiving it.
B.
Bombarded with pricing information.
C.
Bombarded with "do it now" messages.
D.
Consciously presented with sexual sales techniques.
5.
British practitioners now call Public Relations as:
A.
PERCEPTION MANAGEMENT
B.
BRAND MANAGEMENT
C.
INTEGRATED COMMUNICATION
D.
REPUTATION MANAGEMENT
6.
A/An ------------ buys goods or products in large quantities from manufacturers
or
importers, either directly or through a wholesaler, and then sells individual
items
or small quantities to the general public.
A.
Retailer
B.
Adviser
C.
Consultant
D.
Agent
7.
----------------is the management process responsible for identifying,
anticipating
and
satisfying customer requirements profitably.
A.
Marketing
B.
Human Resource Management
C.
Propaganda
D.
Press Relations
8.
---------------communication is the personal process of coordinating meaning
between
at least two people in a situation that allows mutual opportunities for
both
speaking and listening.
A.
Intrapersonal communication
B.
Interpersonal communication
C.
Mass Communication
D.
Mediated communication
9.
In England
published
in------------
A. 1477
B.
1577
C.
1450
D.
1550
10.
An ad's central idea that grabs your attention and sticks in your memory is
the:
A.
Strategic plan
B.
Production process
C.
Goal-direction process
D. Creative concept
Fill in the Blanks
------------------- is a smooth coated paper obtained by
adding a coating of china clay
compound on one or both sides of the paper.
Art paper
----------------- is used to describe the typeface, size,
style, and spacing of text.
Font
--------------research is empirical research in which the
researcher explores relationships
using textual, rather than quantitative data.
Qualitative
-------------------short piece of text under a picture in a
newspaper which describes the
picture or explains what the people in it are doing or saying.
Caption
Permanent slogan is a basic component of corporate
-----------.
Identity
Propaganda technique of ----------- employs the use of
symbols, quotes or the images of
famous people to convey a message not necessarily
associated with them.
Transfer
------------poll
is an inquiry into public opinion conducted by interviewing a random
sample
of people.
Opinion
-------------research
refers to data which is actually collected from the natural world
(including
experiments, naturalistic observation, case studies, etc.). This contrasts with
secondary
research that draws information from books or publications or expert opinion.
Primary
-------------
refers to the statistical study of a population or of populations, including
characteristics
such as geographical distribution, physical environment, disease, sex and
age
composition, and birth and death rates.
Demography
---------is
a medium of communication directed at and reaching a wide variety of people
rather
than a specified group.
Mass
medium
1. The objective of Public Relation is to
create:
a.
Misunderstanding
b.
Publicity
c.
Propaganda
d. Knowledge and understanding
2. In PR, the people you have to do
business with like employees, investors, suppliers,
customers are called your -------------.
a.
Community
b. Publics
c.
Peers
d.
Subordinates
3. ------------- consists of short term
schemes, usually at the point of sales, but also in
direct response marketing, to launch
products or to revive or increase sales.
a. Sales promotion
b.
Advertising
c.
Public Relations
d.
Propaganda
4. Which of the following is the basic
responsibility of a PR DEPARTMENT?
a. Writing and distributing news releases,
photographs & feature articles to
the press, compiling press list
b.
Handling PR sponsorships
c.
Attendance at sales and dealer conferences
d.
Training PR staff
5. Whenever a company has something special
to announce for its public, it arranges
a.
Cultural shows
b.
Concerts
c. Press conferences
d.
Company meeting
6. Cost to carry out a PR Plan is
determined at what step of PR planning model?
a.
Appreciation of the situation
b.
Definition of objective
c.
Selection of media & techniquesd.
d. Planning of a
budget
7. A PR practitioner can establish
reputation of reliability with the press by his -------.
a.
Dressing
b.
Personality
c.
Money
d. Conduct
8. Which of the following is basically a
study of existing statistics and survey reports?
a.
Continuous Research
b. Desk Research
c.
Field Research
d. Ad
hoc Research
9. Which of the following tip a PR
practitioner should not take into consideration while
giving interviews?
a.
Participate in Q&A session
b.
Arrive early
c. Be
appropriately dressed
d. Always lead answers to more questions
10. In elements of a PR budget, labor
includes:
a.
Sponsorship
b. Salary
c.
Income
d. Profit
1. The last step in 4 step problem solving
process is:
a)
Planning & Programming
b)
Defining the problem
c)
Taking action & communicating
d) Evaluating the program
2. PR solves problems on the principle of
“Learn---Feel-----Do”. What kind of change is
involved in ‘Feel’?
a) Opinion Change
b)
Societal Change
c)
Behavioral Change
d)
Personality change
3. Communication made by words include
a)
Printed words
b)
Spoken words
c)
Written words
d) All of the given options
4. According to “Reuel Elton” Trade
Association does not coerce, ---------
a) It
intimates
b) It
persuades
c) It
fabricates
d) It
propagates
5. What type of government must report its
activities to the citizens?
a) Democratic
b)
Dictatorial
c)
Autocratic
d) None of the given options
6. Who is the backbone of a company?
a) Employees
b)
PRO
c)
Marketing manager
d)
Chairman
7. All should be followed in TV/Radio PR
except:
a)
Officials should be freely available.
b)
Make your talent available to perform.
c)
Welcome newcomers to the community.
d) Avoid participating in a noble cause.
8. PR should be ----------- in face of
attack.
a)
Offensive
b) Defensive
c)
Positive
d)
Negative
9. All are included in 4 P’s of marketing
except:
a) Positioning
b)
Product
c)
Place
d)
Price
10. Which of the following among the 4 P’s
of marketing pertains to the location of
origin and the territory of marketing?
a) Promotion
b)
Product
c)
Place
d) Price
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Question
No. 1 Marks : 1
------------------ is the paid promotion
of goods, services, companies and ideas by an
identified sponsor.
Question
No. 2 Marks : 1
------------------------ is the process of
communicating information to lots of people at
once e.g. via television, radio or
newspapers.
Mass
Communication
Intrapersonal
Communication
Interpersonal
Communication
Mediated
Communication
Question
No. 3 Marks : 1
A house journal is a publication produced
by an organization in order to inform and
entertain its
--------- publics.
Question No. 5 Marks
: 1
Public Relations includes relationships and goals with
which of the following?
Employees
Investors
Special-interest groups
All of the given options
Question No. 7 Marks
: 1
A public relations practitioner's most important job
skill is ------------------
Being good with people.
Preparing audiovisual presentations.
Arranging and organizing news conferences.
Writing and editing.
Question No. 8 Marks
: 1
------------- is a written or recorded communication
directed at members of the news
media for the purpose of announcing something claimed
as having news value.
Question No. 9 Marks
: 1
---------------- is a personal footer that can be
automatically attached to e-mail.
Signature file
Cross file
Carbon copy
None of the given option
Question No. 11 Marks
: 1
A ------------------- is a large outdoor signboard,
usually wooden, found in places with
high traffic such as cities, roads, motorways and
highways.
Billboard
Direct mail
Grapevine
None of the given options
Question No. 13 Marks
: 1
The third P of 4 P’s to PR role in marketing stands
for-------------
Product
Place
Price
Promotion
Question No. 15 Marks
: 1
What do you understand by Press Relations in PR?
Press Relations is part of PR
Press Relations and PR are polar opposites.
PR is a part of Press Relations.
Press Relations and PR are synonymous.
Question No. 16 Marks
: 1
The planned and sustained effort to establish and
maintain goodwill and mutual
understanding between an organization and its publics
is known as --------------
Question No. 17 Marks
: 1
-------------- is a textual and/or graphic image that
identifies a company or product.
Slogan
Logo
Jingle
None of the given options
Question No. 18 Marks
: 1
WWW stands for -------------------
Question No. 19 Marks
: 1
The second step in 4 step problem solving process is
-------------------
Defining the problem
Taking action & communicating
Evaluating the program
Planning & Programming.
Question No. 20 Marks
: 1
----------------------- refers to marketing efforts
designed to generate immediate interest
in purchasing a product or service, including coupons,
sales, discounts, premiums,
sweepstakes and contests.
Sales promotion
Publicity
Propaganda
Human Resource Management
Quiz Solution
1. Salogan is a catchy musical refrain
delivering advertising
message,
frequently used on radio or television. True/False
2. Tabloid Newspaper is placed at one location
and can not
be taken
anywhere? True/False
3.In olden days PR was done through pictograms. True/False
4. Before starting a PR plan, it is important to know about
the public. True/False
5. Public Relations is a
branch of Advertising. True/False
6. Press Release should be
composed in the style acceptable to journalists. True/False
7. Parliamentary liaison means
relations between organizations and
government through consultants. . True/False
8. Public
Relations is the process of communicating information to lots
of people at once e.g. via television, radio or newspapers. True/False
9. Field surveys are those
whish are completed in one project . True/False
10. An ideal press release
should not have a photograph.
True/False
Fill
in the blanks. Marks10
1. The new name given to PR by
British practitioners is Reputation Management.
2. Television is the communication channel which has highest
production cost.
3. Direct Mail is considered to be the best media for sending
message to extremely selective public.
4.
Public Opinion is the collective opinion of group of people.
5.
The 1st
step in the behavioral model of PR practice is to create awareness.
6.
Propaganda
technique in which positive or negative titles are attached to persons or
organizations is called Name Calling.
7.
In the basic
problem solving formula of (RACE) given by John Marston, “C” refers to Communication
8. The results of Informal
research can be used only for description and not for prediction.
9. There are two significant
sources of research, Scholarly and Commercial.
10. The segment of PR public consisting
mainly on medium age males is given the name of Strivers.
Your
answer should cover these key points.
Following
are the various propaganda techniques.
Name Calling:
Ø Negative symbols are attached with the people.
Ø Reputation is damaged by giving bad names.
Ø E.g. Muslims are branded as Terrorists.
Glittering Generalities:
Ø Emotionally appealing words associated with high
values and beliefs.
Ø Mostly used by politicians.
Ø E.g. politicians say to do certain act to save
democracy. Now democracy has a positive connotation in the minds of people and
people will be indulged to agree on politicians point.
Transfer:
Ø In this technique, an attempt is made to transfer the
prestige of a positive symbol to a person or an idea.
Ø For example, using the Pakistani flag as a backdrop
for a political event makes the implication that the event is patriotic in the
best interest of the Pakistan
Testimonials:
Ø Quotations or endorsements, in or out of context,
which attempt to connect a famous or respectable person with a product or item.
Ø Often used in advertising and political campaigns.
Ø E.g. famous personalities endorsing various products.
Card Stacking:
Ø It involves only presenting positive information,
omitting information contrary to it.
Ø Card stacking is used in almost all forms of
propaganda, and is extremely effective in convincing the public.
Bandwagon:
Ø Follow the popular trend. Changing opinion because
majority thinks like this.
Ø E.g. in toothpaste advertisement saying that 80%
dentists recommend it
Plain Folks:
Ø Speaker attempts to make people realize that he is
just an ordinary person amongst them. Try to relate with masses.
Ø e.g. during election campaign politicians go to public
and are shown even working with them
Emotional Stereotypes:
Ø Often used in negative or prejudicial sense to justify
certain discriminatory behaviors.
Ø Emotional black mailing.
(Choose the correct
answer for each question.)
1- What do you understand by Press Relations in PR?
Press
Relations is part of PR
Press Relations and PR are polar opposites
PR is a part of Press Relations
Press Relations and PR are synonymous
2- --------------------------- is the process of
communicating information to lots of people at once e.g. via television, radio
or newspapers.
Mass Communication
Intrapersonal
Communication
Interpersonal
Communication
Mediated
Communication
3- The third P
of 4 P’s to PR role in marketing stands for----------------.
Product
Place
Price
Promotion
4- ---------------- refers to donating funds
to an organization or event in exchange for supportive association in order to
generate publicity.
Sponsorship
Publicity
Advertising
Sales promotion
5- The maximum length of an e- press
release should be ------------------
400 words
500 words
1000
words
None of the given
options
6- The objective of Public Relation is to
create -------------------
Publicity
Propaganda
Knowledge and understanding
None of the given
options
7-
---------------- is known as Father of PR.
Julius
Cesar
Edward Burneys
Marshall
Mcclohun
Quentin
Bell
8- --------------------------is the
process of communicating information from management to employees.
Downward Communication
Upward Communication
Horizontal
Communication
Vertical
Communication
9- The size of a PR department depends
upon which of the following factors?
Size of the
organization
Value placed on PR by
management
Special PR
requirements of the organization
All of the above given options
10- ------------------ is a written
announcement that seeks to draw media attention to a specific event of an
organization.
Advertisement
Press release
Press announcement
None of the above
(Choose the correct answer for each question.)
1-
The reporter's name, usually at the beginning of a story is termed as:
Byline
Header
Start line
Index
2- Which of the
following is an alternative name used for house journal?
Newsletters
House organ
Employees newspaper
All of the above
given options
3- An ad's
central idea that grabs your attention and sticks in your memory is the:
Strategic plan
Production process
Goal-direction process
Creative concept
4-“Research is the
one important source of ideas for public relations practice.”
Edward J.
Robinson
M. Tariq Bucha
David R. Drobis
None of the given option
5-
--------------- technique in propaganda links a person, or idea, to a negative
symbol.
Name-calling
Glittering generalities
Transfer
None of the given options
6-
The first P of 4 P’s to PR role in marketing stands for ------------------
Product
Place
Price
Promotion
7- --------------is a systematic investigation into, and study of materials, sources etc in order to establish facts and reach new conclusions.
Press conference
Press release
Research
None of the given
option
8- To solve a
problem is:
Objective
Type
Characteristic
All the above
9- Which of the
following is part of the planning process for public relations campaigns?
Establishing goals and objectives
Identifying evaluation techniques for the campaign
Researching the target audience
All of the above
10- Which of the following is the most important characteristic of a
good planner?
Creativity
Objectivity
Diversity of experience and education
All of the above
Marks 10
(Choose the correct answer for each question.)
1.
The process of putting one's thoughts (meaning) into signs (symbols) is
called:
Decoding
Encoding
Transmission
Noise
2.
The laws of ----------------- were introduced by Hadley Cantril.
Public
opinion
Propaganda
Advertising
Public
Relations
3.
A/An ------------ buys goods or products in large quantities from
manufacturers or
importers,
either directly or through a wholesaler, and then sells individual items
or
small quantities to the general public.
Adviser
Consultant
Retailer
Agent
4.
------------------------ is a sample of individuals whose purchases,
product usage
are recorded
over a period.
Consumer
Panel
Jury
Consumer
group
None
of the give options
5.
A paid form of nonpersonal communication about an organisation and/or its
products
that is transmitted to a target audience through a mass medium is:
Advertising
Publicity
Sales
promotion
Personal
selling
6.
Chinese invention:
Silk
Screen Printing
Photogravure
Printing
Offset
Printing
All
of the above given options
7.
------------------Combines sight, sound & motion attributes.
Radio
Magazine
Television
Newspaper
8.
Defamation by writing such as in a newspaper or a letter is known as
Libel
Slander
Slur
Slight
9.
“One half of the world does not know how the other half lives.”
English
proverb
Japanese
proverb
Chinese
proverb
None
of the given option
10.
-------------------is the 1st female PR Gold Anvil winner said “Never,
never, do
anything
or say anything that you are unwilling to see in print.”
Edward
Bernays
Lee
Jaffel
Thomas
Jefferson
None of the given option
Header
Byline
Start line
Index
--------------- Technique in propaganda links
a person, or idea, to a negative symbol.
Name-calling
Glittering
generalities
Transfer
None of the given option
The first P of 4 P's to PR role in marketing stands for
------------------
Product
Place
Price
Promotion
Huge audiences, good product identification, popular medium are Advantages
of which communication channel?
TV
Radio
Newspaper
Internet
Newsprint may be defined as
A super calendared and polished
paper suitable for magazines, letterheads, prestigious stationery
A polished paper with china clay
content
A high class paper with a coating
of china clay
A cheap, absorbent paper suitable
for newspapers
------------ is the process of communicating
information to lots of people at once e.g.
television, radio or newspapers.
Intrapersonal
Interpersonal
Mass Communication
Mediated communication
PR is a form of Communication which applies to
organizations in public sector only.
True
.False
.
The laws of public opinion were introduced by
--------------------.
A picture that represents a word is known as
---------------.
Pictogram
Jargon
Slang
Argot
(Choose the correct answer for each question.)
11. ------------------- is a
smooth coated paper obtained by adding a coating of china clay compound on one
or both sides of the paper.
Art paper
12. -------------- is a printing
technique using a planographic process in which prints are pulled on a special
press from a flat stone or metal surface that has been chemically sensitized so
that ink sticks only to the design areas and is repelled by the non-image
areas.
Lithography
13. ----------------- is used to
describe the typeface, size, style, and spacing of text.
Font
14. --------------research is empirical
research in which the researcher explores relationships using
textual, rather than quantitative data.
Qualitative
15. The reporter's name, usually
at the beginning of a story is termed as----------.
Byline
16. -------------------short piece
of text under a picture in a newspaper which describes the picture or explains
what the people in it are doing or saying.
Caption
17. Permanent slogan is a basic
component of corporate -----------.
Identity
18. Propaganda technique of
----------- employs the use of symbols, quotes or the images of famous people
to convey a message not necessarily associated with them.
Transfer
19. -----------------refers to marketing
efforts designed to generate immediate interest in purchasing a product or
service, including coupons, sales, discounts, premiums, sweepstakes and
contests.
Sales promotion
20. ------------poll is an
inquiry into public opinion conducted by interviewing a random sample of people.
Opinion
(Choose the correct answer for each question.)
11. -----------is a research
method which focuses on the characteristics, circumstances, and complexity of a
single project or program.
A. Critique
B. Content analysis
C. Focus group
D.
Case study
12. -----------is written or
otherwise published defamation.
E.
Libel
F. Slander
G. Logo
H. jargon
13. --------------kinds of Libel
have been introduced in this course.
E.
Two
F. Three
G. Four
H. Five
14. Communication intended to
induce belief or action is known as -----------------.
E.
Persuasion
F. Exposition
G. Narration
H. Description
15. -------------------is the
collective opinion of groups of people.
E. Estimation
F. Outlook
G. Inference
H.
Public Opinion
16. ---------------technique of
propaganda attempts to arouse prejudices in an audience by labeling the object
of the propaganda campaign as something the target audience fears, hates, loathes,
or finds undesirable.
E.
Name calling
F.
Transfer
G.
Testimonial
H. Card
stacking
17. False or partly false
information used by a government or political party intended to sway the
opinions of the population is known as-----------.
E. Propaganda
F.
Jargon
G.
Party line
H.
Lip service
18. ------------- is a technique
used to carry over the authority and approval of something we respect and
revere to something the propagandist would have us accept.
E. Glittering
Generalities
F. Name calling
G.
Testimonial
H.
Transfer
19. When a sender distributes
messages to many people simultaneously, the process is called
------------------
E. Intrapersonal communication
F. Interpersonal communication
G.
Mass Communication
H. Mediated communication
20. --------------- is the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods
and services to satisfy customers.
E.
Marketing
F. Human Resource Management
G. Propaganda
H. Press Relations
Fill in the blanks with the most appropriate words.
21. The laws of ---------------
were introduced by Hadley Cantril.
Public opinion
22. ------------- research
refers to data which is actually collected from the natural world (including
experiments, naturalistic observation, case studies, etc.). This contrasts with
secondary research that draws information from books or publications or expert
opinion.
Primary
23. ------------------- culture
refers to a company's values, beliefs, business principles, traditions, ways of
operating, and internal work environment.
Corporate
24. ------------- refers to the
statistical study of a population or of populations, including characteristics
such as geographical distribution, physical environment, disease, sex and age
composition, and birth and death rates.
Demography
25. ------------------ is an
aggregate of the individual views, attitudes, and beliefs about a particular
topic expressed by a significant proportion of a community.
Public opinion
26. Pubic relations
------------- can be defined as a coordinated communication effort that can be
conducted through the mass media, interpersonal communication or some
combination of those.
Campaign
27. ----------- index is an easy
and comprehensible appropriate method to identify priority publics.
Public
vulnerability importance (PVI)
28. Psychographic way describes
------------publics on the basis of some emotional and behavioral
characteristics.
Priority
29. -----------mail refers to the
promotion of ideas, products or services by letters or advertising sent to
carefully selected lists of people
Direct
30. ---------is a medium of
communication directed at and reaching a wide variety of people rather than a
specified group.
Mass medium
(Choose the correct answer for each question.)
21. An ad's central idea that
grabs your attention and sticks in your memory is the:
A. Strategic plan
B. Production process
C. Goal-direction process
D.
Creative concept
22. Which of the following terms
is best described as being "paid nonpersonal communication from an
identified sponsor using mass media to persuade or influence an audience"?
A. Personal Selling
B. Public Relations
C.
Advertising
D. Interactive Marketing
23. The _____________ is the
person who shapes and sculpts the words in an advertisement.
A. Creative director
B. Linguist
C.
Copywriter
D. Layout specialist
24. Advertising, by its very
nature, tries to ___________ its audience to do something. Therefore, advocacy
is pertinent to a discussion of ethics in advertising.
A. Force
B. Trick
C.
Persuade
D. Cajole
25. A subliminal message is
transmitted in such a way that the receiver is:
A.
Not consciously aware of
receiving it.
B. Bombarded with pricing
information.
C. Bombarded with "do it
now" messages.
D. Consciously presented with
sexual sales techniques.
26. British practitioners now
call Public Relations as
A. PERCEPTION MANAGEMENT
B. BRAND MANAGEMENT
C. INTEGRATED COMMUNICATION
D.
REPUTATION MANAGEMENT
27. A/An ------------ buys goods
or products in large quantities from manufacturers or importers, either
directly or through a wholesaler, and then sells individual items or small
quantities to the general public.
A.
Retailer
B. Adviser
C. Consultant
D. Agent
28. ------------- refers to
operating a business in a manner that meets or exceeds the ethical, legal
expectations that society has of business.
A.
Social responsibility
B. Social marketing
C. Communication audit
D. None of the given options
29. ------------ is the process
of communicating information to lots of people at once e.g. via television,
radio or newspapers.
M.
Intrapersonal communication
N.
Interpersonal communication
O.
Mass Communication
P.
Mediated communication
30. In England
A.
1477
B. 1577
C. 1450
D. 1550
(Choose the correct answer for each question.)
11)--------------- refers to
donating funds to an organization or event in exchange for supportive
association in order to generate publicity.
E. Sponsorship
F. Publicity
G. Advertising
H. Sales promotion
12)---------------------- occurs when two (or a few) people talk face
to face.
Q.
Intrapersonal communication
R.
Interpersonal communication
S.
Mass Communication
T.
Mediated communication
13)------------------ is a
personal footer that can be automatically attached to e-mail.
E.
Signature file
F.
Cross file
G.
Carbon copy
H.
None of the given options
14)The visual expression of an
organization's unique identity through the systematic use of words and symbols
is known as ---------------------.
E. Corporate identity
F. Corporate image
G. Corporate culture
H. None of the given options
15)Choice the item from the
following that is not one of the 4 P’s to PR role in marketing.
E.
Product
F.
Place
G.
Price
H.
Positioning
16)A portion of a population
that is selected by some probability mechanism for the purpose of investigating
the properties of the population is known as ------------.
E.
Sample
F.
Universe
G.
Frame
H.
Model
17)------------------------ is
a sample of individuals whose purchases, product usage are recorded over a
period.
E.
Consumer Panel
F.
Jury
G.
Consumer group
H.
None of the give options
18)------------------------ includes
the activities of human resources planning, recruitment, selection,
orientation, training, performance appraisal, compensation, and safety in an
organization.
E.
Human Resource Management
F.
Public Relations
G.
Sales Promotion
H.
Marketing
19)A belief, based on not
necessarily fact but on the conception or evaluation of an event, person,
institution, or product is called:
E.
Public relations.
F.
Public announcements.
G.
Public involvement.
H.
Public opinion.
20) A tool to assess the internal and external
PR environment that affects the organization's audiences, objectives,
competitors, and past results is called a ------------.
E.
Communication audit.
F.
Environmental control mandate.
G.
Factor analysis.
H.
Input-output analysis.
(Choose the correct answer for each question.)
11. -------------------- is
known as father of PR.
a) P.T. Barnum
b) George Creel
c) Elmer Davis
d) Edward Burneys
12. ----------------------------
is author of book “TEACH YOURSELF PUBLIC RELATIONS”.
a) J Harvey Smith
b) Herta A. Murphy
c) Alauddin Masood
d) Lani Arrendondo
13. Relationship between an
organization and the media as an aid to public relations activities is known as
a) Marketing
b) Human Resource Management
c) Propaganda
d) Press Relations
14. -------------- results from
information being made known by PR plan.
a) Publicity
b) Hype
c) Promotion
d) None of the given options
15. ----------------is the
management process responsible for identifying, anticipating and satisfying
customer requirements profitably.
a) Marketing
b) Human Resource Management
c) Propaganda
d) Press Relations
16. ------------------- is the
paid promotion of goods, services, companies and ideas by an identified
sponsor.
a) Advertising
b) Propaganda
c) Sales promotion
d) Press Relations
17. What do you understand by
Press Relations in PR?
a) Press Relations is part of PR
b) Press Relations and PR are
polar opposites
c) PR is a part of Press
Relations
d) Press Relations and PR are
synonymous
e)
18. A picture that represents a
word is known as -------------------------.
a) Pictogram
b) Jargon
c) Slang
d) Argot
19. The ------------------- in
the communication process is the medium that the sender uses to transmit the
message to the receiver.
a) Channel
b) Noise
c) Feedback
d) Coding
Fill in the blanks with the most appropriate words.
31. ---------is a medium of
communication directed at and reaching a wide variety of people rather than a
specified group.
Mass medium
20. False or partly false
information used by a government or political party intended to sway the
opinions of the population is known as
a) Propaganda
b) Jargon
c) Party line
Lip service
32. ----------is a qualitative
marketing research method whereby a group of 10-12 consumers from the target
market are led through a discussion regarding a particular topic such as a
product, service, or advertising campaign.
Focus group
33. The last step in the
six-Point PR Planning Model is-------------.
Assessment of
results
34. A -------------------short
piece of text under a picture in a newspaper which describes the picture or
explains what the people in it are doing or saying.
Caption
Choose the correct answer for each question.)
31. A -------------------is a
large outdoor signboard, usually wooden, found in places with high traffic such
as cities, roads, motorways and highways.
A.
Billboard
B. Direct mail
C. Grapevine
D. None of the given options
Fill
in the blanks. Marks10
11. .
12. Television is the communication channel which has highest
production cost.
13. Direct Mail is considered to be the best media for sending
message to extremely selective public.
14. Public
Opinion is the collective opinion
of group of people.
15. The 1st step in the behavioral model of PR
practice is to create awareness.
16. Propaganda technique in which positive or negative
titles are attached to persons or organizations is called Name Calling.
17. In the basic problem solving formula of (RACE) given
by John Marston, “C” refers to Communication
18. The results of Informal
research can be used only for description and not for prediction.
19. There are two significant
sources of research, Scholarly and Commercial.
20. The segment of PR public
consisting mainly on medium age males is given the name of Strivers.
Permanent slogan is a basic component of corporate
-----------.
Identity
Marks 10
(Choose the correct answer for each
question.)
3. The first public relations textbook, "Crystallizing
Public Opinion," was written
by:
Edward Bernays
Henry Ford
Elbert Gary
Ivy Lee
4. Which of the following is the most important
characteristic of a good planner?
Creativity
Objectivity
Diversity of experience and education
All of the given options
5. Developing the budget for a public relations plan is the
responsibility of:
The accounting department
The stockholders
The CEO of a company
The public relations planner
7. “NPO” means---------------------
National Press Organization
Nomads’ prosperity Organization
Non Profit Organizations
None of the given options
8. Employees are an important public for public relations
because:
They are unbiased supporters
They are always on the side of the organization
They are also consumers
They are perceived as being knowledgeable about the
organization and credible to
outsiders.
9. As a practitioner, if you do not know the answer to a
reporter's question, you
should
Give the reporter other information you are certain is
correct
Say that the information is "off the record" and
will be disseminated later
Say "I don't know" and promise to provide the
information later
Say "no comment," rather than look like you don't
know
10. Which form of communication is most effective in
forming or changing
predispositions toward an issue?
Interpersonal
Media
Group
Public
(Choose the correct answer for each question.)
-------------------“it is a
planned & sustained effort to establish and maintain mutual understanding
between an organization & its publics.
Sales promotion
Advertising
Public Relations
Propaganda
In PR, we define “P” for
-----------------------for Public and “R” for Result as against Relations.
Performance
Presentation
Production
None of the given options
PR------------------ sets the
targets or defines objectives for PR operations.
Administrator
Manager
Supervisor
None of the given options
When public relation officer
sends the press release, he notes the date of sending the press release is
called as --------------
Copy date
Print date
Dispatch date
None of the given
options
A -------------------is a document typically used for
communication within a company.
Memo
Note
Letter
None of the given
options
-------------------is an internal publication produced by
an organisation in order to inform and entertain its employees and to generate
better internal communication and relationships.
E zine
House journal
Weekly magazine
None of the given
options
The-------------------- mean the people that are working
in the organisation like its employees and organisation itself also.
External publics
Expended publics
Internal publics
None of the given
options
A ---------------is a
person who practices journalism, the gathering and dissemination of information
about current events, trends, issues and people.
Member of the press
Journalist
Press officer
Press release officer
--------------is a
cultivating good relationships between an organisation and the print media as
an aid to public relations activities.
Press relation
Media relation
Organizational relation
None of the given options
1. The last step in 4 step problem solving process is:
a) Planning & Programming
b) Defining the problem
c) Taking action & communicating
d) Evaluating the
program
2. PR solves problems on the principle of
“Learn---Feel-----Do”. What kind of change is
involved in ‘Feel’?
a) Opinion Change
b) Societal Change
c) Behavioral Change
d) Personality change
3. Communication made by words include
a) Printed words
b) Spoken words
c) Written words
d) All of the given
options
4. According to “Reuel Elton” Trade Association does not
coerce, ---------
a) It intimates
b) It persuades
c) It fabricates
d) It propagates
5. What type of government must report its activities to
the citizens?
a) Democratic
b) Dictatorial
c) Autocratic
d) None of the given options
6. Who is the backbone of a company?
a) Employees
b) PRO
c) Marketing manager
d) Chairman
7. All should be followed in TV/Radio PR except:
a) Officials should be freely available.
b) Make your talent available to perform.
c) Welcome newcomers to the community.
d) Avoid
participating in a noble cause.
8. PR should be ----------- in face of attack.
a) Offensive
b) Defensive
c) Positive
d) Negative
10. Which of the following among the 4 P’s of marketing
pertains to the location of
origin and the territory of marketing?
a) Promotion
b) Product
c) Place
d) Price
1. The objective of Public Relation is to create:
a. Misunderstanding
b. Publicity
c. Propaganda
d. Knowledge and
understanding
2. In PR, the people you have to do business with like
employees, investors, suppliers,
customers are called your -------------.
a. Community
b. Publics
c. Peers
d. Subordinates
3. ------------- consists of short term schemes, usually at
the point of sales, but also in
direct response marketing, to launch products or to revive
or increase sales.
a. Sales promotion
b. Advertising
c. Public Relations
d. Propaganda
4. Which of the following is the basic responsibility of a
PR DEPARTMENT?
a. Writing and
distributing news releases, photographs & feature articles to
the press, compiling
press list
b. Handling PR sponsorships
c. Attendance at sales and dealer conferences
d. Training PR staff
5. Whenever a company has something special to announce for
its public, it arranges
a. Cultural shows
b. Concerts
c. Press conferences
d. Company meeting
6. Cost to carry out a PR Plan is determined at what step
of PR planning model?
a. Appreciation of the situation
b. Definition of objective
c. Selection of media & techniques
d. Planning of a
budget
7. A PR practitioner can establish reputation of
reliability with the press by his -------.
a. Dressing
b. Personality
c. Money
d. Conduct
8. Which of the following is basically a study of existing
statistics and survey reports?
a. Continuous Research
b. Desk Research
c. Field Research
d. Ad hoc Research
9. Which of the following tip a PR practitioner should not
take into consideration while
giving interviews?
a. Participate in Q&A session
b. Arrive early
c. Be appropriately dressed
d. Always lead
answers to more questions
10. In elements of a PR budget, labor includes:
a. Sponsorship
b. Salary
c. Income
d. Profit
(Choose the correct answer for each question.)
1.
The process of putting one's thoughts (meaning) into signs (symbols) is
called:
Decoding
Encoding
Transmission
Noise
6.
Chinese invention:
Silk
Screen Printing
Photogravure
Printing
Offset
Printing
All
of the above given options
7.
------------------Combines sight, sound & motion attributes.
Radio
Magazine
Television
Newspaper
9.
“One half of the world does not know how the other half lives.”
English
proverb
Japanese
proverb
Chinese
proverb
None
of the given option
10.
-------------------is the 1st female PR Gold Anvil winner said “Never,
never, do
anything
or say anything that you are unwilling to see in print.”
Edward
Bernays
Lee
Jaffel
Thomas
Jefferson
None
of the given option
Choose the correct answer for each question.)
2- Which of the
following is an alternative name used for house journal?
Newsletters
House organ
Employees newspaper
All of the above
given options
4-“Research is the
one important source of ideas for public relations practice.”
Edward J.
Robinson
M. Tariq Bucha
David R. Drobis
None of the given option
6-
The first P of 4 P’s to PR role in marketing stands for ------------------
Product
Place
Price
Promotion
7- --------------is a systematic investigation into, and study of materials, sources etc in order to establish facts and reach new conclusions.
Press conference
Press release
Research
None of the given
option
8- To solve a
problem is:
Objective
Type
Characteristic
All the above
9- Which of the
following is part of the planning process for public relations campaigns?
Establishing goals and objectives
Identifying evaluation techniques for the campaign
Researching the target audience
All of the above
3- The third P
of 4 P’s to PR role in marketing stands for----------------.
Product
Place
Price
Promotion
5- The maximum length of an e- press
release should be ------------------
400 words
500 words
1000
words
None of the given
options
8- --------------------------is the
process of communicating information from management to employees.
Downward Communication
Upward Communication
Horizontal
Communication
Vertical
Communication
9- The size of a PR department depends
upon which of the following factors?
Size of the
organization
Value placed on PR by
management
Special PR
requirements of the organization
All of the above given options
10- ------------------ is a written
announcement that seeks to draw media attention to a specific event of an
organization.
Advertisement
Press release
Press announcement
None of the above
thx bro
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